The Milwaukee Brewers' World Series title has meant busy days for sellers of sports memorabilia and apparel, including a hobby shop in Wausau.
Staff at Coulee Cards & Gaming told WAOW TV they have seen more people coming through the store this month, with fans searching for something connected to the run.
Store manager Liane Olson said regular Brewers supporters have been joined by a wave of other customers looking for gear or a card of a favorite player.
Olson said some of those visitors used to collect but have not bought a baseball card in about 20 years, and are now returning because they want Brewers items from this season.
For many fans, she said, the draw is having something physical to keep that marks the moment.
