Two long-vacant historic buildings in downtown Oshkosh are being turned into affordable housing.
White Label Lofts, at 913-929 S. Main St. in the Sawdust District, is a $15.9 million project that will preserve the character of the two buildings and add a new three-story structure. The plan follows more than five years of work.
The development will offer 49 one-, two- and three-bedroom loft-style apartments, along with community spaces and fitness facilities. All of the homes will be reserved for individuals and families earning no more than 80 percent of the county median income, with eight units set aside for households at risk of homelessness, seven for households needing supportive services and six for veteran households.
Wisconsin Redevelopment LLC, led by Todd Hutchison, is developing the project with Ryan Pattee of Bayshore Sawdust Development LLC and Tory Nett of Titan Commercial LLC. Continuum Architects and Planners designed the project, and Northcentral Construction of Fond du Lac is the general contractor.
The Wisconsin Housing and Economic Development Authority allocated Low-Income Housing Tax Credits to the project in 2025. Construction began in September, and partners held a groundbreaking celebration on Nov. 6. Completion is expected in late 2027.
