A group of water treatment companies formerly called Integrated Water Services has rebranded as Veyra and added a Marshfield company to its family this year. Complete Filtration Resources was one of three acquisitions Veyra made this year, and it will operate as Complete Filtration Resources, a Veyra Company, keeping both its name and its footprint in Marshfield.

Complete Filtration designs, manufactures and installs process filtration and waste treatment systems for customers around the world. Its main market is the dairy industry, with expertise in areas such as milk protein isolate, milk protein concentrates and lactose removal.

President Travis White said the company had about 11 or 12 employees when he started 12 or 13 years ago and has grown to nearly 110 employees, most of them in central Wisconsin. White said the company has grown by more than 30 percent in most years he has been there, and it made its own acquisition in Europe in 2021.

White said cultural fit was the top priority when the company looked for a partner and interviewed more than 15 companies. Veyra CEO Cody Phipps said Complete Filtration was larger than the former Integrated Water Services and gave the group a way to expand beyond municipal wastewater into the dairy and protein markets. Veyra, owned by Sciens Water, now has six companies in its group.

Since the acquisition, Complete Filtration has doubled the size of its Wausau office. In Marshfield, the company is looking at adding a new warehouse and about 20 additional offices, and leaders say no jobs are relocating out of central Wisconsin as it continues to grow.