Festival Foods is marking Veterans Day with a free-items offer for people who have served, and those still serving, in the military. On Wednesday, Nov. 11, eligible guests at any of the chain's 42 Wisconsin stores can receive up to 17 items at no charge, a combined value of $60, when they spend at least $20 and show a valid military ID at checkout. The offer is in store only and runs while supplies last.
The promotion dates to 2018, when it began with nine free products. It has expanded since then to the current 17 items, with support from more than a dozen brand partners. Travis Tiedt, the company's Center Store Merchandise Buyer who helped start the annual tradition, said the program began as a small gesture and has become a statewide tradition.
The free list covers food, drinks and a personal care item. It includes a Brew Pub Lotzza Motzza or Packers pizza, a 2-liter Pepsi or Mountain Dew, a 5-pound bag of russet potatoes, a small French bread from the store bakery, and a six-count package of Thomas' English Muffins.
Also on the list are McCain potatoes or onion rings, Old Dutch butter popcorn, Utz potato chips and a Frito-Lay single-serve snack, plus single cans or bottles of BUBBL'R sparkling water, Cameron's Coffee, CELSIUS, Gatorade, Powerade, Snapple and FLRT energy drink, and a 7-ounce Edge or Skintimate shaving cream or gel.
Festival Foods said it supports veterans beyond the holiday through Heroes Cafes, free monthly coffee and fellowship gatherings in store community rooms, support for statewide veterans programs and designated veteran parking at every store. During the Nov. 11 visit, guests can also stop at the Festival Rewards table to hear about the loyalty program, which offers 2 percent cash back on qualifying purchases, with a $5 welcome bonus for new members who sign up through Nov. 24.
